In the modern era, where people (especially in urban areas) have a choice of product/service providers, the rationale to be a member and keep an existing co-op going can sometimes be murky for members and potential members. Co-operatives need to be able to articulate why people should be a member of their co-op when they have a choice of businesses that can meet their needs.
This blog post will look at some of the reasons why members (and future members!) might choose to be part of a co-operative, some of the challenges that having competition creates for co-ops, and why it’s a great idea to be a member of and support a co-op, even if you can get your product/service elsewhere.
This may help you, dear co-operative-loving reader, to answer that question that sometimes comes up: “Why should I support a co-op, when Company X provides the same service/product – sometimes at a cheaper price?”